RE-IMAGINING COMMERCIAL PARTNERSHIPS IN SPORT
ABOUT
A diverse partnerships specialist with a passion for sport, extensive experience in sports business and a mission to support organisations to challenge the status quo, re-imagine the traditional sponsorship model and create true value partnerships that deliver measurable ROO/ROI.
I support rights owners and brands set-up and optimise their programmes with specific focus on commercial digital strategy
SERVICES
With extensive experience & a diverse knowledge of sponsorship from sales & digital strategy through to operational execution, I am best positioned to act as an extension of your team. I offer a range of services for rights owners and brands designed to increase revenues whilst saving costs, including strategic & operational guidance, new rights development, partner management support, digital & on-ground activation concepts and more.
DAVIN SHEPHERD
SVP - HEAD OF SPONSORSHIP, CAA11
Marcia is highly professional, intelligent and full of positive energy, with a forward thinking approach to the business. A respected member of the team with a strong work ethic. She always looked for ways to improve the value of the programme, and created and maintained strong relationships with UEFA and the partners. In particular, she took the initiative and lead on our digital programme, and had the commitment and dedication to learn more in her own time. Marcia would be a great addition to any team or project.
NED NEGUS
EVP - MARKETING & PARTNERSHIPS, AFG
Marcia provided an-ever balanced presence - reliable and stable while also able to think outside the box, a meticulously disciplined planner but also able to pivot and react and ultimately a leader that confidently sets clear expectations while also listening and learning constantly. Marcia joined my team at the start of the COVID-19 pandemic to lead the set-up of the partner management programme. Marcia was incredible in the circumstances, and we couldn’t have done it the same without her. The fact that she was able to carry out her role to the standard she did is a testament to her professionalism, knowledge and empathy. Even from distance Marcia was able to develop strong relationships with the team and bring a lot of positive energy. I would without hesitation recommend Marcia if you are looking for someone to help set-up or enhance your sponsor management programme.
CHARLIE GRAVE
COMMERCIAL DIRECTOR, IMG
I had the pleasure of being Marcia's manager for a number of years. We ran tennis events as well as other events and spent much of our time working with sponsors. Marcia was exceptional at paying them all her attention and being creative. Always striving to make sure their expectations were exceeded as well as giving so much time and vision to increasing value for them. Her organisation and attention to detail stood out too. We were lucky to be working alongside her.